Understanding our solutions
What is digital signage:
Digital signage is an effective and dynamic way to grab people's attention, deliver targeted advertising and share information in select locations. Digital signs are used for many different purposes and there is no definitive list. However, below are some of the most common applications of digital sign:
- Public information: news, weather, traffic and local (location specific) information, such as building directory with map, fire exits and traveler information.
- Internal information: corporate messages, such as health & safety items, news, and so forth.
- Menu information: pricing, photos, ingredients, and other information about the food(s) being offered, including nutritional facts.
- Advertising: usually either related to the location of the sign or using the audience reach of the screens for general advertising.
- Branding: in-store digital sign to promote the brand and build a brand identity.
- Influencing customer behavior: directing customers to different areas, increasing the "dwell time" on the store premises, and a wide range of other uses in service of such influence.
- Enhancing customer experience: applications include the reduction of perceived wait time in the waiting areas of restaurants and other retail operations, bank queues, and similar circumstances, as well as demonstrations, such as those of recipes in food stores, among other examples.
- Enhancing the environment: with interactive screens (in the floor, for example, as with "informational footsteps" found in some tourist attractions, museums, and the like) or with other means of "dynamic wayfinding".
With digital signage, it's easier to update content any time you need. Control the message remotely, adapt communications to the viewers and interact with the local audience in ways that are relevant to them.
Digital signs rely on a variety of hardware to deliver the content. The components of a typical digital sign installation include one or more display screens, one or more media players, and a content management server. Sometimes two or more of these components are present in a single device but typically there is a display screen, a media player, and a content management server that is connected to the media player over a network.
- Digital signage display: Digital sign displays may be LCD or plasma screens, LED boards, projection screens or other emerging display types like interactive surfaces or organic LED screens (OLEDs). New technologies for digital sign are currently being developed, such as three-dimensional (3D) screens, with or without 3D glasses, water screens and fog screens.
- Digital signage appliance: Digital signage appliance, integrating both hardware and software, and saves you the trouble of both installing software and testing compatibility.